Innovation in Uncertain Times
How a Video Production Company Turned Adversity into Opportunity"
ArkMedia
4/6/20221 min read
The pandemic brought countless businesses to a screeching halt, leaving many companies struggling to stay afloat. But amidst the chaos, a new wave of small-time entrepreneurs emerged, offering a variety of services that became increasingly popular during the pandemic. As for us in the video production industry, we felt the impact just as hard. We knew that if we didn't continue to practice and hone our skills, they would eventually become rusty and perish. So, we decided to take matters into our own hands and set up a home office space that would allow us to keep working and stay productive.
During this time, we also realized that there was an opportunity to help other small businesses and entrepreneurs who were struggling to get their products and services out there. That's why we launched a marketing campaign targeting home-based entrepreneurs, offering them a complete video production package that could help them launch their businesses in no time.
And while we had to lower our prices compared to pre-pandemic rates, the contacts and networks we gained during this time opened up a whole new world of big clients and opportunities. This experience taught us that adaptability and networking are crucial to the success of any business. By staying flexible, and being willing to pivot and adjust our approach to meet changing market demands, we were able to thrive in a challenging time. And we're proud to continue offering high-quality video production services to businesses big and small, no matter what challenges come our way.
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Wear Your Culture (WYC)